Others see them as talented with brilliant ideas. The Four Different Personality Types. Analyticals are economical, and they are self-disciplined. A highly assertive person is likely to tell others or demand things that they want rather than asking or not saying anything. On the weak side, they can be disorganized, undisciplined, loud, and incredibly talkative. Leave a Reply Cancel reply Your email address will not be published. In the social styles grid, low responsiveness typically has the label ‘Controls’.

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With less concern about people they have a greater concern for results and are quite pragmatic. Analytical, Driver, Amiable, anaytical Expressive.

This may appear as empathy although it may simply be that they have less control over their own emotions and react in an emotional way.

Analyticals are economical, and they are self-disciplined.

4 Personality Types that Leaders Should Learn to Recognize

The four personality types are: If you want to know more about effectively communicating with each personality type, I have included affiliate links to the books my parents used to teach me these concepts. Often described as a warm person and sensitive to the feelings of others but at the same time wishy-washy.

They will often wait until the last minute to make decisions and will often go with what everyone else is doing. Each type is just different, and different approaches should be taken to communicate to each of them. They want to be included on teams.


They enjoy socializing and analytjcal. Personality Styles Related Articles: Most people reading this blog post from HackerNews will fit with this personality type.

Your Personality

In the social styles grid, high assertiveness typically has the label ‘Tells’. However, everyone will more strongly exhibit characteristics of one type over all the others.

A driver would rather make a bad decision than no decision. This post is that information broken down in an easily consumed format. However, analyticaal sometimes cannot be relied upon to get things done.

Of course, these are generalizations and many people will exhibit some amount of any number of these personality types. Drivers get a lot of things done. Once they feel that you truly understand them and feel an emotional connections, they will come up with the logical reasons to buy from you.

Managing personality types is a difficult part of our roles as managers. They enjoy helping others and are particularly fond of socializing.

Likewise, they tend to avoid risks, which may be an even deeper cause than low assertiveness. In the social styles grid, low responsiveness typically has the label ‘Emotes’.


They want things done right and they want them done right the first time. Amiable – They are dependable, loyal and easygoing.

The way I will present the personality types is with the Merrill-Wilson breakdown. Understanding customer personality styles Analytical, Driver, Amiable, and Expressive will quickly tell you just how and what to say to each customer.

If You Only Understood Your Customer’s Personality Style

Assertiveness In social interaction it is common for people to want things from others. Sometimes the personality type can come across as brash, running over others in order to get things accomplished. They are deeply emotional individuals that want harmony. In social interaction it is common for people to want things from others. By understanding individual styles you can also customize the way you negotiate analyticql persuade them, for example by changing your style to be closer to theirs and so seem more ‘reasonable’.

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